Automate your marketing.
Keep your margins.
Email sequences, lead scoring, forms, A/B testing, and campaign analytics — all included in your CRM. Not a $800/mo add-on.
Everything you need. Nothing you don't.
Email Sequences
Multi-step email campaigns with automated follow-ups. Trigger based on lead behavior, stage changes, or time delays.
Lead Scoring & Assignment
Score leads based on behavior and profile. Auto-assign to reps based on territory, round-robin, or custom rules.
Form Builder
Drag-and-drop forms that capture leads directly into your CRM. Embed anywhere. Custom fields, conditional logic.
Campaign Analytics
Track opens, clicks, bounces, and conversions. Per-campaign ROI. A/B test subject lines and content.
Workflow Automation
Visual workflow builder. Trigger emails, update records, create tasks, send notifications — all without code.
AI Content Generation
Generate email copy, subject lines, and landing page content with built-in AI. No separate AI subscription needed.
Up and running in minutes.
Build your list
Import contacts or capture leads with forms. Segment by any field.
Create sequences
Design multi-step email campaigns with our visual builder.
Score & convert
Lead scoring surfaces your hottest prospects. Workflows handle the rest.
Stop overpaying for less.
| OpenAva | HubSpot Marketing | Mailchimp | ActiveCampaign | |
|---|---|---|---|---|
| Price | $20/mo (all included) | $800+/mo | $13-350/mo | $29-149/mo |
| Email sequences | ✓ | ✓ | ✓ | ✓ |
| Lead scoring | ✓ | ✓ | ✕ | ✓ |
| Form builder | ✓ | ✓ | ✓ | ✓ |
| A/B testing | ✓ | ✓ | ✓ | ✓ |
| Workflow automation | ✓ | ✓ | Limited | ✓ |
| AI content | ✓ | Add-on | ✕ | Add-on |
| CRM included | ✓ | ✓ | ✕ | Add-on ($23+) |
| Unlimited contacts | 25K records | Tiered | Tiered | Tiered |
Transparent. No surprises.
Flat monthly fee. AI included. No per-seat charges ever.
Explore the full platform. No credit card.
- ✓ Up to 3 users
- ✓ 500 records
- ✓ Platform AI (25K tokens)
- ✓ All modules accessible
- ✓ BYOK AI keys
Everything you need. Unlimited users.
- ✓ Unlimited users
- ✓ 25,000 records
- ✓ Workflows & automations
- ✓ Custom reports
- ✓ Call tracking & telephony
- ✓ Unlimited integrations
For scaling teams. Full AI suite.
- ✓ Everything in Plus
- ✓ 500,000 records
- ✓ AI Assistant (advanced)
- ✓ Audit export & compliance
- ✓ Priority sync & support
- ✓ Unlimited phone numbers
Founder's Rate — 40% off, locked forever
Our first 10 clients get Plus at $12/mo or Enterprise at $90/mo — locked for life.
Know exactly what grows with usage.
Core plans stay flat and unlimited users stay included. Usage-based services are priced in public, with included allowances, caps, and pass-through-style rates shown before you connect anything.
Publish more when campaigns are active, then pay only for additional posts.
Use BYOK on Free, or get premium one-click social network connections on paid plans.
Twilio-based per-minute pricing with plan-level monthly spend caps.
| Service | Free | Plus | Enterprise | Notes |
|---|---|---|---|---|
| Platform AI | 25K tokens included | 100K tokens included, 2x markup overage | 500K tokens included, 2x markup overage | Hard caps protect spend; paid plans cap usage at 2x-3x monthly limits. |
| Social Media Posts | 10 included, $0.40/post overage | 40 included, $0.30/post overage | 400 included, $0.25/post overage | Premium posting powered by a Premium Partner, billed per published post. |
| Social Accounts | BYOK only, free | Premium one-click connect | Premium one-click connect | $4/mo per social network page or profile connection. Bundles up to 50% off are available through [email protected]. |
| Phone Numbers | $1/number/mo, max 2 | $1/number/mo, max 10 | $1/number/mo, unlimited | Monthly flat rate per provisioned number. |
| Premium Email Campaigns | Not available | $2/1,000 emails, 10K/day and 10K/mo | $1.50/1,000 emails, 20K/day and 20K/mo | Managed infrastructure email for campaigns that need deliverability support. |
| Managed Websites | Not available | $2/website/mo, 5 included | $1/website/mo, unlimited | Hosted on the Cloudflare Stack. |
| Lead Enrichment (Apify) | 20/day | 50/day | 100/day | Per-unit enrichment with hard daily caps. |
| Records | 500 hard cap | 25K included, $2/1,000 overage | 500K included, $1/1,000 overage | Monthly record allowance. |
| API Operations | 10K hard cap | 250K included, $1/10K overage | 1M included, $0.50/10K overage | Monthly API operation allowance. |
| Storage | 100 MB | 2 GB | 20 GB | File attachments and documents. |
Minute rates stay visible, with caps by plan.
Rates are based on Twilio's approximate $0.01/min base cost and may vary by carrier, region, and routing.
| Usage | Free | Plus | Enterprise |
|---|---|---|---|
| Inbound calls | ~$0.022/min | ~$0.018/min | ~$0.015/min |
| Outbound calls | ~$0.031/min | ~$0.025/min | ~$0.021/min |
| Monthly spending cap | $10 fixed | $50 adjustable | $200 adjustable |
Want bundled social connection pricing? Contact [email protected] for volume discounts up to 50%.
Frequently asked questions.
Is marketing automation included in the CRM price?
Yes. Email sequences, lead scoring, forms, and workflow automation are all included in the Plus plan at $20/mo. No separate marketing product to buy.
How many emails can I send?
OpenAva supports BYOK email sending (bring your own Resend, SendGrid, or Amazon SES account). You pay the email provider directly at their rates. Free tiers available: Resend (3,000/mo), SendGrid (100/day), Amazon SES ($0.10/1,000 emails).
Does it support A/B testing?
Yes. Test subject lines, send times, and content variations. Campaign analytics show performance per variant.
Can I score leads automatically?
Yes. Define scoring rules based on email engagement, page visits, form submissions, and profile data. Scores update automatically. High-score leads can trigger workflow actions.
Do I need a separate email tool?
No. Email sequences, campaign sending, and tracking are built into the platform. You just need an email sending domain (BYOK model — use Resend, SendGrid, or Amazon SES).
How does it compare to HubSpot Marketing Hub?
HubSpot Marketing Hub starts at $800/mo for professional features (automation, A/B testing, lead scoring). OpenAva includes all of these in the $20/mo Plus plan. The trade-off: HubSpot has a larger template library and deeper reporting. OpenAva is built for startups who need the core features without the enterprise price tag.
One platform.
Start free.
CRM, agency management, HR, marketing, real estate, and more. $20/month flat. Unlimited users. AI included.